Redesigning search functionality at Meny Vin
During my time as part of the Ecommerce & Experience Design team at Dagrofa I redesigned the search functionality of Meny Vin, an ecommerce site is lead by the retail giant Meny with one of the biggest online wine selections in Denmark.
As part of a site-wide usability review we redesigned and reimagined several of the existing features of the site. While several of the improvements are still being developed, the user experience of Search was one of the main features first pushed into production.
Key improvements
Improved in-field search experience: As users who search often convert better to sales, the experience while searching was improved through visual chips, improved product previews, type-ahead and direct-to-category searches.
Improved error states: Through improved error states, better emptystates and better keyword tagging, users receive better feedback and feedforward while searching.
Access to categories and content: By visually displaying content and categories using annotated chips the user can access Meny's content library and specific wine categories directly from the search field.
Usability issues being adressed
Too many zero-result searches: Due to poor previews and a lack of error- and emptystates users would often get confused by the lack of feedback.
Inflexible search parametres: with no category- or content results the user would often receive no results unless searching for specific products.
Irrelevant results: Searches would often result in too many, irrelevant results meaning that search results were often confusing or unusable.
All these were adressed by the usability review and redesign.
Other improvements
In-between redesigning Search and Product Lists we also improved perceived loading times by implementing Skeleton Loaders. Upon searching or entering product lists this neat psychological trick improves the perceived impression of wait time by providing a placeholder layout for content being loaded in.
