While the issue of distracting touch screens in cars might simply be viewed as growing pains of the electrification and technology-driven recent developments in the automotive industry, the consequences are clear. The usage of touch screens in cars requires significantly more visual attention from the driver to operate, which in turn can impose strenuous visual workload on the user (Pitts et al., 2009).

Additionally 80% of all driving-related information is currently obtained visually, a problematic pattern starts to become apparent (Chen & Terken, 2023). An extensive study from the American National Highway Traffic Safety Administration (NHTSA), which indicates that visual distraction from the primary task of driving causes up to 60% of crashes, near-crashes and incidents (Klauer et al., 2006). While this does not mean that 60% of crashes are caused by touchscreens it underlines the potential safety issues of relying on current touch-based interactions in IVIS (in-vehicle infotainment system) interfaces (Klauer et al., 2006; Pitts et al., 2009). This pattern also indicates that the relationship between the driver and the IVIS interface, is a key factor, when it comes to the challenge of ensuring safe and pleasurable driving.